Scott Farber

Scott Farber is an award-winning broadcaster, media strategist, entrepreneur, communications executive, and three-time Telly Award-winning documentarian whose career has spanned more than four decades. He has built successful media businesses, developed and negotiated major advertising campaigns, created television and documentary projects, and helped individuals and organizations use communication and storytelling to educate, inspire, and connect with audiences.

After graduating from college, Scott began his career in radio broadcasting before moving into television anchoring. He was recruited by television stations in Iowa, Indiana, and eventually Texas, where he advanced from on-air broadcasting into television management. Rather than remain in corporate broadcasting, Scott chose the entrepreneurial path and founded SF Media, which became the foundation for the next four decades of his professional career.

SF Media

Under Scott’s leadership, SF Media grew into a strategic advertising, media planning, and communications company serving clients throughout the United States and in international markets. While the company also produced television programs, documentaries, and commercials, the heart of SF Media’s business was strategic media—developing campaigns, negotiating media, identifying audiences, building relationships, and helping clients turn advertising investments into measurable results.

Within the music industry, SF Media became a trusted strategic advertising and media-buying partner for major record labels, including Universal Music, Sony Music, Capitol Records, and others. Scott and his team developed advertising strategies and negotiated media campaigns for some of the world’s most recognized recording artists, including Garth Brooks, Taylor Swift, Shania Twain, Keith Urban, Carrie Underwood, Steven Tyler, Elton John, and projects associated with The Beatles.

Among those campaigns was Garth Brooks’ Double Live, the first regular, non-soundtrack album to sell more than one million copies in a single week. Overall, SF Media helped develop strategic advertising and media campaigns for seven albums that exceeded one million sales in a single week, including projects for Garth Brooks, The Beatles, Norah Jones, and Taylor Swift multiple times—an achievement reached by only a small number of albums in music history.

SF Media also became recognized for pioneering measurable, consumer-focused healthcare marketing. Rather than relying solely on traditional image advertising, the agency created campaigns designed to motivate consumers to take action while allowing hospitals to measure results. Physician referral programs, heart centers, emergency departments, bariatric programs, and other specialty service lines experienced significant growth through strategies demonstrating a clear return on investment.

Across industries, Scott’s work meant understanding audiences, negotiating complex media campaigns, building trusted relationships, developing strategies, managing significant advertising investments, and delivering measurable results. Those experiences became an important foundation for virtually everything he would build later in his career.

Scott has also maintained a long commitment to mentoring young people entering the media business. He welcomed numerous college students into SF Media as interns, giving many their first professional experience in broadcasting, advertising, marketing, and production. Some began their careers at SF Media, while others went on to successful positions throughout the media industry.

Generations Broadcasting

In 2010, a deeply personal event changed the direction of Scott’s life and the focus of much of his future work.

When his father passed away, Scott was confronted with something he had thought about for years: every family possesses stories that are priceless, yet when someone dies, those stories can disappear with them.

Scott founded GenerationsBroadcasting.net LLC, a philanthropic initiative dedicated to preserving personal histories before they were lost. Without charging families, he traveled throughout the country conducting in-depth interviews and transforming remarkable life experiences into professionally produced mini-documentaries. Scott personally funded much of the work because he believed preserving these stories was too important to wait for someone else to do it.

Over the years, he interviewed Holocaust survivors, World War II veterans, civil rights pioneers, educators, entrepreneurs, professional athletes, artists, and everyday Americans. Those conversations reinforced something that would become central to Scott’s work: history becomes far more powerful when we hear it directly from the people who lived it.

Families frequently told Scott how meaningful the recordings became after the loss of a parent, grandparent, spouse, or loved one. Those reactions strengthened his belief that preserving personal stories and firsthand history was among the most meaningful work of his career.

GBCStories.com

Several years later, Scott and his wife, Rhonda, co-founded GBCStories.com LLC, transforming the original legacy-preservation mission into an educational initiative bringing firsthand history into schools and libraries.

Working with educational publishers and digital learning platforms—including Rosen Publishing, Sajel, ClickView, and others—GBCStories delivers primary-source mini-documentaries that allow students to experience history through the eyes of people who were actually there.

The mission extends beyond teaching historical events. Scott wants these stories to spark curiosity—to encourage students to go home and ask parents, grandparents, and great-grandparents about their own lives before those stories are lost.

Building on GBCStories, Scott and Rhonda have expanded the company’s work with Immersive Reality, a London-based developer of immersive learning environments. Together they direct strategic growth and sales efforts throughout the United States, introducing immersive educational experiences to schools, museums, libraries, and other organizations.

Scott has produced acclaimed documentaries including Lest We Forget: A WWII Documentary, I Survived the Holocaust: Marian’s Story, and Cubs Fans: Suffering and Love in the Windy City, produced in partnership with Major League Baseball and the Chicago Cubs. The films earned Scott three Telly Awards for excellence in documentary storytelling.

In addition to his documentary work, Scott has created or produced numerous television programs and media initiatives, including Mother Knows, Cat Fight, The Extra Point Starring Larry Mallory, and The Spool. He also hosted the nationally distributed cable television series Road Test Magazine, at one point recording his portions of 26 episodes during a single concentrated production weekend.

Women Rising

Scott is the co-creator and executive producer of the expanding Women Rising television franchise, built around a simple but increasingly important idea: creating a place where women can speak openly, listen to one another, and share the experiences that have shaped their lives.

Through conversations grounded in empathy, vulnerability, inspiration, and empowerment, Women Rising showcases accomplished women not simply for what they have achieved, but for what they have overcome, learned, experienced, and can pass on to others.

The franchise has expanded into multiple cities, with additional markets in development. Scott’s vision is to build a national platform around authentic voices and meaningful conversation—giving women from different backgrounds and communities the opportunity to connect with one another and with audiences through the common experiences that often unite them.

Storytelling, Leadership and Legacy

Throughout his career, Scott has built relationships with people from remarkably different worlds—from internationally recognized recording artists and professional athletes to Holocaust survivors, veterans, educators, business leaders, students, and families preserving the memories of someone they love.

His ability to communicate and build trust has remained constant throughout each chapter of his career. Whether negotiating a major media campaign, sitting across from a World War II veteran, developing an educational partnership, creating a television franchise, or mentoring a young person entering the business, Scott believes meaningful communication begins with understanding people.

Scott also selectively accepts speaking engagements, particularly opportunities connected to veterans, firsthand history, family legacies, and preserving the stories of those who came before us. He has spoken before universities, schools, Presidential Libraries, veterans’ organizations, civic groups, and community audiences, using storytelling to remind people that history becomes far more meaningful when we hear it from those who actually lived it.

More than forty years after beginning his career behind a radio microphone, Scott Farber’s work has evolved across three companies and many forms of media, but the thread connecting them has remained remarkably consistent: communication, people, and the power of a story well told.

From negotiating national and international media campaigns through SF Media, to preserving firsthand history through Generations Broadcasting, to bringing those voices into classrooms through GBCStories, and now building Women Rising into a growing television franchise, Scott has spent his career finding ways to connect people through communication.

His work is driven by a simple belief: every life has a story worth telling, and the stories we preserve today can educate, connect, inspire, and empower generations to come.